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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. CMS: Content Management System. At HubSpot, we think COS (Content Optimization System) is better than CMS. COS: Content Optimization System. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. Find out why.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. The term is often used to describe systems that mimic “cognitive” functions associated with the human mind, such as learning and problem-solving.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. The term is often used to describe systems that mimic “cognitive” functions associated with the human mind, such as learning and problem-solving.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

A content marketing funnel is a system that takes as many leads as possible through a step-by-step content flow and converts them into actual customers who pay for your products or services. How to Improve Your Amazon Ads to Increase Sales. The Ultimate Guide to Creating a LinkedIn Ads Campaign. Get A Free Consultation.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. 19) Content Management System (CMS). 20) Content Optimization System (COS). A COS is basically a CMS (Content Management System), but optimized to deliver customers the most personalized web experience possible. 27) Customer Relationship Management (CRM).