B2B Marketing Analytics

NOVEMBER 29, 2020

Revenue CMOs are growth marketers who are going beyond the traditional marketing execution role. They are relentless when it comes to leveraging analytics to validate their plans and demonstrate with numbers the impact their work is making across the organization. c) What is working in terms of driving the pipeline?

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

B2B Marketing Analytics

OCTOBER 20, 2019

With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Tom: So, it tracks multilevel attribution. We can do that on the multi-touch attribution side.

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231