Allocation Buying Cycle Buzz Disintermediation 
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. From these findings, to better align sales / marketing with buyer requirements, the advice from IDC is to allocate more budget to business benefit and financial assessment content, tools and sales support.
B2B Marketing Zone Posts
OCTOBER 5, 2010
How are marketers planning to allocate budgets this year? Social Media for the Boardroom - Buzz Marketing for Technology , September 29, 2010 At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Disintermediation (3).
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