Industrial Marketing Today
MAY 26, 2010
Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.
Industrial Marketing Today
JUNE 8, 2010
Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.
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Online Marketing Institute
NOVEMBER 8, 2010
Related topics: Online Networks , New Tech , Media Department , PR , Promotions , Online , Research , Measurement/Analytics , Integrated/Cross-Media/Convergence , Branding , Blogs , Interactive , Business-to-Business , Campaigns of Note , E-Commerce , Demographics , Direct , Share May 28-10 Related Stories Marketers Plan 2010 Increases in Social Media, (..)
B2B Marketing Zone Posts
OCTOBER 5, 2010
90% of B2B Marketers Count on Content Marketing in 2010 - Content Marketing Today , September 15, 2010 The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. How are marketers planning to allocate budgets this year?
Online Marketing Institute
NOVEMBER 2, 2010
From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?
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