Salesforce Marketing Cloud

MARCH 15, 2024

Marketers have to find a way to capture attention and build genuine interest in their products and services. According to our research , chief marketing officers (CMOs) cite customer preferences and expectations as their number 1 influence on digital strategy. Our latest B2B marketing guide will show you how.

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Lead 88

Salesforce Marketing Cloud

MARCH 5, 2024

This process is often a team effort between marketing and sales. Done well, sales lead qualification helps your teams prioritize which deals to pursue so they can use their time wisely. Whether marketing or sales follows up with them is a strategic decision for managers at your company. I can unsubscribe at any time.

Lead Qualification 52

Lead Qualification Work Management Lead Ranking Sales Qualified Leads 52