Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference
6sense
DECEMBER 10, 2021
63pp MQL quality. 70% 4Q21 MQLs YoY. 21pp deal win rate. Its revenue team knew that MQLs, arbitrary target account selection, and lead-based approaches weren’t working anymore. . Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. Open rates” became engagement. 307% organic traffic.
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