Martech Advisor

JANUARY 17, 2020

Last year, Gartner announced that 75% of the 244 organizations it surveyed across the globe increased their spending on CX technology. The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. And this had measurable results. A separate study by Forrester found that 14% of brands (U.S.)

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. They can identify key touchpoints and opportunities to engage with customers. Omnichannel engagement -Businesses need to provide a seamless experience across different touchpoints and channels.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

BDB

SEPTEMBER 27, 2023

This data reflects the findings of a recent Gartner report demonstrating that businesses that source over 40% of their leads from marketing achieve higher conversion rates than others. However, they are not looking to make a purchase or start a conversation with your brand. At least, not yet. But which format will work best for your business?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26