AIDA Gartner Privacy Touchpoints 
Martech Advisor
JANUARY 17, 2020
Last year, Gartner announced that 75% of the 244 organizations it surveyed across the globe increased their spending on CX technology. The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. Be transparent about customer data privacy. And this had measurable results.
BDB
SEPTEMBER 27, 2023
This data reflects the findings of a recent Gartner report demonstrating that businesses that source over 40% of their leads from marketing achieve higher conversion rates than others. For information on our privacy practices and commitment to protecting your privacy, out our Privacy Policy. Δ At least, not yet.
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