PureB2B

SEPTEMBER 11, 2016

This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. These are the four steps involved in the so-called purchase funnel. Refers to the various stages in the sales funnel. Bounce Rate.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. These are the four steps involved in the so-called purchase funnel. Refers to the various stages in the sales funnel. Bounce Rate.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

" The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. Bottom of the Funnel (BOFU). Buyer Behavior.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28