Martech Advisor
DECEMBER 16, 2019
Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Reverse Engineer CX Success.
SendX
MARCH 5, 2021
It has multiple channels — social media, SEO, online advertising , influencer, email; also and within those channels multiple touchpoints. The typical marketing lifecycle follows the AIDA model, where it moves from Awareness -> Interest -> Desire -> Action. This is the power of lifecycle marketing.
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PureB2B
SEPTEMBER 11, 2016
This includes marketing messages, actual product use, customer support, and other brand touchpoints. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu.
PureB2B
SEPTEMBER 11, 2016
This includes marketing messages, actual product use, customer support, and other brand touchpoints. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu.
Inbox Insight
JUNE 28, 2019
The AIDA ( A wareness, I nterest, D esire and A ction) marketing model was invented in 1898 by Elias St. Before the boom of digital marketing, the simplicity of this model was enough to benchmark your marketing strategy against, helping to identify the key touchpoints for engagement and sustained value exchanges.
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