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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. With this information, you can make improvements to your website.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CPL: Cost-per-Lead. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.