AIDA, Cost per Acquisition and Statistics

The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. 60 Common Marketing Acronyms.

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The Top 35 Digital Marketing Acronyms You Need to Know

60 Marketing Acronyms Every Industry Pro Should Know

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