AIDA Correlation Loyalty Media 
Tony Zambito
NOVEMBER 21, 2010
We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. Essentially our construct of the buying experience aligned with the AIDA view may be out of synch with the multi-variant journeys being taken by buyers today.
Content Marketing Institute
JANUARY 14, 2019
The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Social media. Targeted content marketing will continue to nurture your leads all the way to loyalty and through your marketing lifecycle on a continuous loop. Social media content , videos, and copy.
Onalytica B2B
JULY 16, 2018
He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. ” – Answer 1000%. Demonstrate / promote your product.
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