AIDA Correlation Domain Media 
Tony Zambito
NOVEMBER 21, 2010
We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. Essentially our construct of the buying experience aligned with the AIDA view may be out of synch with the multi-variant journeys being taken by buyers today.
Content Marketing Institute
JANUARY 14, 2019
The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Social media. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Social media content , videos, and copy. Elmo Lewis in 1898.
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