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The New Rules of Lead Generation: Book Review

The Effective Marketer

Cold Calling. Trade Shows. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Social Media Advertising.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Cold Calling. Trade Shows. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Social Media Advertising.