The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. Sales Automation.

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Cold Calling. Trade Shows.

Rules 130

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Cold Calling. Trade Shows.

Rules 100