Remove AIDA Remove Churn Rate Remove Process Remove Purchase
article thumbnail

30 Sales and Marketing Terms You Should Know

PureB2B

This refers to the process of testing two different variations of a single variable to determine which one performs best. Churn Rate. These are the four steps involved in the so-called purchase funnel. Adoption Process. Bounce Rate. ToFu, MoFu, Bofu. Refers to the various stages in the sales funnel.

article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

This refers to the process of testing two different variations of a single variable to determine which one performs best. Churn Rate. These are the four steps involved in the so-called purchase funnel. Adoption Process. Bounce Rate. ToFu, MoFu, Bofu. Refers to the various stages in the sales funnel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal. Adoption process. Another way of saying "the buying process. Another way of saying "the buying process." Buying Process/Cycle.

article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. It’s primarily concerned with the actual sales process and converting qualified leads into customers. Work With Us What Is a Marketing Funnel?

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.