30 Sales and Marketing Terms You Should Know
PureB2B
SEPTEMBER 11, 2016
This refers to the process of testing two different variations of a single variable to determine which one performs best. Churn Rate. These are the four steps involved in the so-called purchase funnel. Adoption Process. Bounce Rate. ToFu, MoFu, Bofu. Refers to the various stages in the sales funnel.
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