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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

This can include product demos, free trials, pricing information , case studies and direct sales outreach. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. Content at the BoFu stage is geared toward making a sale.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

"; "what is the price?"; " Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. All the information a consumer needs to make a buying decision.