Martech Advisor

DECEMBER 16, 2019

Depict the Hero’s Journey. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. In this stage, the buyer identifies a problem/pain area, or are tired of following the status quo. Collaboration helps you create the network effect.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Inbox Insight

JUNE 28, 2019

The AIDA ( A wareness, I nterest, D esire and A ction) marketing model was invented in 1898 by Elias St. Originally this marketing staple gave us a flat view of the buyer’s journey, as a funnel, which was a useful analogy of how prospective customers travelled through our promotional mix in order to get to purchase.

Top of Funnel 89

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 89