AIDA Buyer's Journey Correlation Funnel Advertising 
Tony Zambito
NOVEMBER 21, 2010
While the concepts of the pipeline and the funnel have been around for a very long time, what is different is that finding the right formula for revenue growth predictability is getting tougher and tougher. Past buyer behaviors may no longer be solid predictors of future buyer behavior.
Onalytica B2B
JULY 16, 2018
He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Increase conversion rates. ” – Answer 1000%.
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