Tony Zambito

NOVEMBER 21, 2010

.  In our post-recession trajectory, buyer behaviors have changed dramatically and we are still attempting to sort out the characteristics of this change.   What we are learning is that with the advent of the new digital age, buyers may no longer take predictable progressive paths. 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Tony Zambito

DECEMBER 5, 2010

As buyers demand more subject matter expertise to arrive at innovative solutions, this will place demands on B2B companies to increase the level of expertise on the part of sales functions. Problem-solving, assessment, and contextual solution creation relevant to buyer initiatives and triggers will become necessary requirements.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Tony Zambito

DECEMBER 19, 2010

.  B2B businesses need to view the entire buyer experience and reinvent it.    This will require new ways of thinking, new tools, new systems, and much deeper understanding on who is your buyer persona and mapping your buyer’s journey to know the best ways to meet the buyer where they are in their journey. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

OutboundView

FEBRUARY 28, 2019

If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Account-Level Research. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. These personas help marketers understand who they are talking to and how best to communicate with them. Most businesses refer to this as The Buyer's Journey.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62