Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. ToFu, MoFu, Bofu.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. ToFu, MoFu, Bofu.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48