Content Marketing Institute

JANUARY 14, 2019

The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. High-quality SEO blogs. Elmo Lewis in 1898. The difference is clear.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48