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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Another way of saying "the buying process." An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. B = Budget : Determines whether your prospect has a budget for what you''re selling. T = Timeline : Determines the time frame for implementation.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. B = Budget: Determines whether your prospect has a budget for what you''re selling.