AIDA, Automation, WOM and Word of Mouth

6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

OCTOBER 22, 2018

These 6 tried and tested tips draw influence from the trusted AIDA model developed by the late great R. However, if you get the balance right it can be a great way to amplify your content more organically through word of mouth (WoM) referrals such as follower recommendations, email newsletter subscribers, or their existing customer base.

Demand Generation

Demand Generation Demand B2B Marketing Generation

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. 60 Common Marketing Acronyms. Learn more of the details here.

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

6 Demand Generation Secrets Every B2B Marketer Should Know

60 Marketing Acronyms Every Industry Pro Should Know

Webinars

Stay Connected