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The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. Display Advertising. First, the author presents the reader with the AIDA framework, a model that every marketer should know. For more information about the book, check it out on Amazon and on the book’s website. The Basics and More. Lead Generation Tactics. Email Marketing. Cold Calling.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. Display Advertising. First, the author presents the reader with the AIDA framework, a model that every marketer should know. For more information about the book, check it out on Amazon and on the book’s website. The Basics and More. Lead Generation Tactics. Email Marketing. Cold Calling.

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

” Many marketers and other people probably know that Amazon launched its affiliate program, called Amazon Associates , in 1996: Contrary to popular belief, however, Amazon wasn't the first to launch this revenue-sharing concept. Forget about AIDA and other funnels and focus on product-audience fit.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Amazon, Apple, Nike. Direct Mail: The delivery of advertising material to recipients of postal mail; also called "junk mail" by its recipients.