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The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. Display Advertising. Email Marketing. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Cold Calling.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. Display Advertising. Email Marketing. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Cold Calling.