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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. Structured data is also at play here. Don’t remember?

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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us. We see FAQPage markup and Howto markup capable of enabling site owners to detail aspects of featured snippet type results that we may see in SERPs.”

SERP 68