article thumbnail

Marketing + Technology + Management – Hype = MarTech

chiefmartech

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Easy Steps to Amplify Your Blogging - grow - Practical Marketing Solutions , September 16, 2010 Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone. iCrossing (2). Introducing Topic Hubs.