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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration. Expert Guidance for Thriving in an Age of Digital Disruption.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. 4) Online portals – I know, this is a broad category.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Despite this, they’re definitely in demand. Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion. It will only confuse or distract them from downloading your ebook. Livestreams. Roundup posts.