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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

He will present original research that used machine learning to compare the main enterprise marketing clouds and provide frameworks, suggestions, and case studies to guide your own decision-making. Real-World Case Studies of Marketing Technology Success. What would you like to ask them?

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Any consultants out there?

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Top 25 Content Types for Inbound Marketing

ClearVoice

Case studies. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study. A case study can be effective at any funnel stage but is most often used as a closing tactic for bottle-of-funnel (BOFU) folks. Google shares a case study about its client Swarovski.