What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports
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JUNE 2, 2022
This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. Let’s say you’re trying out a new banner for your homepage or landing page and you’re finding that it’s underperforming compared to the original version.
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