Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Either on-site, social media, Google or third-party review aggregators. Although this isn’t a huge surprise, this stat showcases the importance of people shouting you out. Far from it, actually.
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