Remove Aggregators Remove B2B Remove Stats Remove WOM
article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Either on-site, social media, Google or third-party review aggregators. Although this isn’t a huge surprise, this stat showcases the importance of people shouting you out. Far from it, actually.

article thumbnail

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

With this challenge in mind, I’m going to share some of the traits (backed by data) that I believe will help paint a clear picture (one that will hopefully be more accurate than Tom Brady’s courtroom sketch ) of today’s B2B buyer. B2B Buyers Do More Research Than Ever Before. B2B Buyers’ Time is Precious.

article thumbnail

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.