Vision Edge Marketing

AUGUST 22, 2023

Creating models for both the MQL and buyer intent approaches involves a combination of technology, data analysis, and domain expertise. You will need to be able to collect and aggregate behavioral data from various sources, including website analytics, content consumption, and search data. Here’s what the steps entail.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intent signals , such as a key account downloading relevant content on your website.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84