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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

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Interview with Adam Blitzer, Co-founder and COO, Pardot

ANNUITAS

He was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. Since the marketing department typically owns social media, it’s a natural fit to bring some social features into the marketing automation tool.