Adwords Facebook Internet Marketing Narrowcasting 
Customer Experience Matrix
SEPTEMBER 9, 2009
Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. authority.
Webbiquity
FEBRUARY 23, 2012
It’s the tool Google will use to beat Facebook. It’s mostly a playground for engineers and marketers. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). Getting Your Small Business Ready for Google+ by Blue Focus Marketing.
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