Adwords CRM Marketing Mix Media Plans 
Customer Experience Matrix
FEBRUARY 7, 2016
Does the vendor provide marketing mix models? Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales. Does the vendor create optimal media plans?
Brightedge
JANUARY 13, 2020
It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Get a checklist of the marketing stack of technology categories. Every marketer with a web site needs to read digital marketing books like this periodically.
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