Is “social media campaign” an oxymoron?
Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. 4 Reasons Why Facebook Stinks for B2B Marketing (christopherakoch.com).
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