Outgrow

JANUARY 22, 2020

Soon after his website took off, he got an offer to sell an e-book and earned a little commission off it. Soon he got a job at a medical book company that wanted their own affiliate program. He has always used Google AdWords and direct mail as his two strategies. He was more focused on AdWords at the time.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. So you will need to do some work with your report filters.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

ActiveDEMAND

SEPTEMBER 28, 2016

Here’s Why… Book an Appointment: the new Form Fill. This gives our potential customers the opportunity to book time with us to answer any questions they may have. And similar to a web form, we collect their contact data when they book their appointment. You gain access to a strong lead. This is what we saw….

Contacts 40

Contacts Landing Pages Conversion Rate Adwords 40

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don't need to be an IT expert to start reaching your community online.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don’t need to be an IT expert to start reaching your community online.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48