Microsoft buys LinkedIn: the largest martech acquisition in history?
chiefmartech
JUNE 20, 2016
This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube. They had no dominant exchange social media property.
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