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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. An Editorial Wall for Content Marketing?

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. This Might Be Big: IDG Enters Content Marketing.