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So what is native advertising?

Biznology

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.

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Blogger outreach is earned media PR, isn’t it?

Biznology

” (Wikipedia). I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These visuals work extremely well to draw attention to social media messages, and we’ve seen such graphics dramatically increase our click-through rates on Twitter. Courses are a type of long-form content typically delivered through emails containing exclusive content dedicated to education. Advertorials. Pitch Packets.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These visuals work extremely well to draw attention to social media messages, and we’ve seen such graphics dramatically increase our click-through rates on Twitter. Courses are a type of long-form content typically delivered through emails containing exclusive content dedicated to education. Advertorials. Pitch Packets.