What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. Table of Contents. CPC vs. CPM. Brands pay for content promotion to spread their message to audiences, at scale. Cost Per Mille (CPM). CPC vs. CPM. What Is Paid Media? What Is Paid Media?
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