Remove Advertorials Remove Blog Remove Focus Group Remove Trust Marketing
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Phony Testimonials and Dumb Social Proof

Writing on the Web

Nothing can back fire and destroy trust and credibility more quickly than phony testimonials, as well as vague or anonymous comments. I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. A perfect example can be seen on Internet marketing gurus sites.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Do you start a blog? Should you focus on research studies or whitepapers? I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. You will need to establish trust with this new audience.