105 Ideas to Add to Your Editorial Calendar
Convince & Convert
DECEMBER 30, 2015
Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Advertorials. News Releases and Pitches. Sponsorships.
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