Advertorials, Banner Ads and Forrester

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Print Advertorials. A number of B2B trade publications offer the email equivalent of an advertorial, allowing you to share an entire article or perspective in email instead of an additional click away.

Paid Content

Paid Content Distribution Advertising Agencies B2B Marketing

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

AUGUST 13, 2014

In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. Advertorials (Sponsored Content). Here is an example of how one website features advertorial content.:

Paid Content

Paid Content Promotion Advertorials Advertising Agencies

B2B Marketing Zone

The B2B Marketing Guide to Paid Content Distribution

How to Promote Your Content Using Paid, Earned & Owned Media

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