Remove advertorial work
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Phony Testimonials and Dumb Social Proof

Writing on the Web

I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. News flash: Because it works! That’s right, social proof works.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What Works ( Vendor Government PR Trends Spending Release ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. was working on a project over the weekend and thinking about the entire experience we were building for prospects with content. Format post (bulleted lists, etc.).

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