Litmus

OCTOBER 11, 2021

I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject. What do you love about email marketing? I love the power that comes with hitting send.

Privacy Protection 102

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 102

Biznology

JANUARY 14, 2019

Facebook users provide personal data with the expectation and trust that Facebook’s promise to build this community would be delivered with full privacy protection. Upsetting consumers more was the fact that this data was used in Trump’s Presidential advertising campaign.

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He When advertisers create targeted content, they're able to do so by including interests in the criteria. Many are wondering if the iPhone 8 models are really that different from the iPhone 7.

Business 74

Business Mobile Advertising Privacy Protection Mobile Marketing 74

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. (The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.).

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139