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Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future

Litmus

I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject. What do you love about email marketing? I love the power that comes with hitting send.

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How Zuckerberg Has Undermined Trust In The Facebook Brand

Biznology

Facebook users provide personal data with the expectation and trust that Facebook’s promise to build this community would be delivered with full privacy protection. .” A brand is basically a promise designed to create a trustful bond with customers.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He There was a PR firm to hire, and a system to establish that would provide users with answers to the myriad questions they were sure to have. And even U.S. He actually makes quite a compelling point.

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What is email marketing and how are platforms helping brands succeed?

Martech

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. (The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.).

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Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Space is Big.