article thumbnail

The Lead Generation Strategy Guide

Zoominfo

First and foremost, blog posts are great ways to fit a lot of keywords and popular questions into one piece of content, and so they give companies a better chance of ranking high on SERPs without spending advertising dollars. Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

First and foremost, blog posts are great ways to fit a lot of keywords and popular questions into one piece of content, and so they give companies a better chance of ranking high on SERPs without spending advertising dollars. Social Media Social media platforms make it incredibly easy for visitors to interact with a brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. As a result, we generated six sales-qualified opportunities and closed two sales.

article thumbnail

Why You Should Invest In Inbound Marketing Before CRM Implementation

Hubspot

Increasing lead velocity and generating more sales qualified opportunities for the organization. Consider the following: The Content Marketing Institute reports that 80% of decision-makers prefer to get company information in a series of articles versus in an advertisement (and by extension a sales call).

article thumbnail

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

article thumbnail

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

If you look at what’s inherent in a lead nurture program: You send email one. Advertise content offer A to maybe 12 000 people tomorrow morning at 10 am. They saw 27% increase in their MQL conversion rate, a 5% increase in the sales accepted leads through SQL and a 5X increase in opportunities.